Words, letters, and the magnitude of font choices—these make up a writer’s dream world. Even if you’re not a writer you can appreciate typography, from crafty wordplay to literally playing with words—such as the typewriter chocolate and words as water examples you’ll see in this cluster.
Dedicated to fantastic and unique innovations in typography, from furniture letters to inspirational typography art, this cluster is all about words and fonts used in crafty ways.
Implications - Consumers in contemporary society are constantly looking for ways to make themselves stand out. Personal products that feature an unconventional element appeal to shoppers who want to differentiate themselves from their fellow customers.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 93%
Freshness 8%
