Dylan Mulvaney wanted to help make sure the inaugural issue of Manhattan Magazine was a stand out, so he created a 3D city text that definitely pops.
The typography by Dylan Mulvaney for Manhattan Magazine features 3D images of Manhattan throughout the text, so not only do they serve as typography, but as a view of the city the reader is learning about. A brilliant combination of cool typography and city views!
Implications - The recent influx in 3D technology made available to mainstream audiences has created the desire from consumers for items that incorporate this new phenomenon. Companies can attract potential customers by applying the new technology to more traditional forms, such as print advertising. The dual-functionality of a 3D city map will appeal to buyers looking for a customized learning experience.