For the past four years, the Berlin Museum of Letters has been squirreling away, and saving, fonts, letters and typeface for future generations.
Visits to the museum are by appointment only to this rather random exhibit hall, but you can also see 48 of the examples online.
The brilliant historical lettering has been collected from all over Europe and saved for future generations to enjoy when Helvetica will just be a distant memory.
Implications - Contemporary society is saturated with a variety of graphic material, and typography appears to be a thing of the past. Companies that go against this mainstream tactic and use more typographic-based advertising will appeal to a broad base of buyers.