This collection of social media retail innovations show the various ways that networking is permeating the real world as an effective tool for not only connecting shoppers to brands but also shoppers to shoppers. The modern consumer is becoming more conscious about the items they buy, which is a driving force behind social media retail that allows them to discuss products or even see what others in their networks have purchased.
Brands are implementing the social media retail aspect into both online and offline shopping experiences, and even adopting the design of social networks into eShops and beyond. What's clear is that consumers are today more than ever looking to make shopping as social as possible even if they're shopping solo.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 97%
Freshness 8%
