While hardly the most famous Middleton sibling (sis Kate is the Duchess of Cambridge and married to Prince William), James Middleton is the mastermind behind digital marshmallow-printing startup Boomf. The new venture involves printing up to nine Instagram pictures in the form of a marshmallow. Now the 'new age Willy Wonka' is hoping to have these sweet social media treats deliverable within 3 to 4 minutes via a refurbished tricycle.
Previously only available online, the newly independent company hopes to alter their means of production and retail process through the Bod-Pod, the Boomf on Demand machine. The Print on Demand feature will be available to UK residents. Formerly a 1950s Pashley's ice cream tricycle, the Pod-Bod will incorporate modern technology.
James Middleton also hopes to establish a photo booth.
Why This Trend Is Growing
- Marshmallow Printing
- Printing Instagram pictures on marshmallows presents an opportunity for personalized confectionery products.
- On-demand Retail
- The Bod-Pod machine allows for instant production and retail of Boomf products, creating a convenient on-demand experience.
- Refurbished Tricycle Delivery
- Using a refurbished tricycle for delivery offers a unique and eco-friendly way to distribute Boomf's sweet social media treats.
Industries Being Reshaped
- Confectionery
- The confectionery industry can explore marshmallow printing as a disruptive innovation to offer personalized and social media-inspired treats.
- Retail
- Retailers can adopt on-demand production and retail models like the Bod-Pod machine to provide instant access to unique products.
- Logistics and Delivery
- The logistics and delivery industry can embrace the trend of using refurbished tricycles for eco-friendly and efficient last-mile deliveries.
