While hardly the most famous Middleton sibling (sis Kate is the Duchess of Cambridge and married to Prince William), James Middleton is the mastermind behind digital marshmallow-printing startup Boomf. The new venture involves printing up to nine Instagram pictures in the form of a marshmallow. Now the 'new age Willy Wonka' is hoping to have these sweet social media treats deliverable within 3 to 4 minutes via a refurbished tricycle.
Previously only available online, the newly independent company hopes to alter their means of production and retail process through the Bod-Pod, the Boomf on Demand machine. The Print on Demand feature will be available to UK residents. Formerly a 1950s Pashley's ice cream tricycle, the Pod-Bod will incorporate modern technology.
James Middleton also hopes to establish a photo booth.