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Mobile B2C Communities

JD.com's App Connects Shoppers and Vendors Through Social Media Posts

— December 22, 2015 — Tech
JD.com is one of China's most successful web retailers and has recently gained even more attention thanks to its mobile B2C app. In addition to letting users access a variety of product offers conveniently, this platform will also inform them of exclusive savings while connecting them to customer service reps when they have a question or order inquiry.

In addition to its intuitive interface, this app gives JD.com members access to a custom social media platform that is designed to promote the website's products. Overall, shoppers are encouraged to share their retail experience on social channels, where suppliers can also share information on exclusive product launches and sales.

Appealing to budget-conscious millennials, JD.com's website and app are convenient and experiential. Both will foster businesses to consumer connections while harnessing the power of social media sharing.
Trend Themes
1. Mobile B2C Apps - Opportunity to create mobile apps that connect businesses and consumers for convenient access to product offers and customer service.
2. Custom Social Media Platforms - Opportunity to develop social media platforms tailored to promote products and facilitate communication between shoppers and suppliers.
3. Experiential Retail - Opportunity to enhance the retail experience by providing convenient and engaging platforms that encourage social media sharing.
Industry Implications
1. E-commerce - Opportunity for e-commerce platforms to integrate mobile apps and custom social media platforms to enhance customer experience and increase sales.
2. Mobile Technology - Opportunity for mobile technology companies to develop innovative mobile apps and social media platforms for businesses to connect with consumers.
3. Retail - Opportunity for retailers to embrace experiential retail by leveraging mobile apps, social media platforms, and customer service integration.
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