Ideas
Explore the world's #1 largest database of ideas and innovations, with 402,975 inspiring examples.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 402,975 cutting edge ideas.

Top 35 Makeup Ideas in September

From Male-Targeted Concealers to Athletic Sweatproof Makeup

— September 27, 2017 — Fashion
Whether it is concealer for men or sweatproof foundation for gym-going laddies, the September 2017 makeup trends reveal that the cosmetics industry is becoming far more inclusive. This means that groups of consumers previously ignored by beauty brands -- such as men and women with active lifestyles -- are now seeing a greater range of products tailored to their needs.

Perhaps the biggest shift in the beauty industry is the release of makeup for men. While the selection of products available to male beauty buffs is still fairly small, brands such as Menaji and L'Oréal have begun recognizing this long overlooked demographic.

Beyond men, the September 2017 makeup trends also highlight other niche groups that are finally getting the products they've been looking for. The best example is athletic women, who now have the choice to wear makeup to the gym that won't smudge or fade thanks to brands such as HIIT Cosmetics.
6.7
Score
Popularity
Activity
Freshness
35
Expansive Blush Palettes
Expansive Blush Palettes
Tarte's Blush Book Palette Includes Seven Blush Shades and a Highlighter
<
34
R&B Legend-Inspired Cosmetics
R&B Legend-Inspired Cosmetics
The New MAC Aaliyah Collection Was Pushed by an Online Petition
<
33
Guru-Influenced Inclusive Foundations
Guru-Influenced Inclusive Foundations
Jackie Aina Will Help to Create New Too Faced Foundations
<
32
Rebooted Concealer Collections
Rebooted Concealer Collections
Benefit Cosmetics Has Added New Products to its Boi-ing Line
<
31
Disney Themed Lip Tints
Disney Themed Lip Tints
The Face Shop's Watery Tints Come in a Variety of Colors
<
30
Exclusive Nude Makeup Crayons
Exclusive Nude Makeup Crayons
The New Nudestix Collection Boasts Pretty Hues of Pink of Brown
<
29
Holographic Highlighting Powders
Holographic Highlighting Powders
Milk Makeup's New Highlighter Offers a Multi-Dimensional Look
<
28
Illuminating Rainbow Highlighters
Illuminating Rainbow Highlighters
Maybelline's Master Fairy Highlight Creates a Prismatic Glow
<
27
Anime-Branded Lip Balms
Anime-Branded Lip Balms
This Hello Kitty Lip Cream is an Adorable Way to Stay Moisturized
<
26
90s Supermodel-Curated Cosmetics
90s Supermodel-Curated Cosmetics
These Kate Moss Makeup Favorites are Comprised in One Kit
<
25
Plumping Lip Primers
Plumping Lip Primers
The New Sara Happ Plump & Prime Lip Treatment Makes Lips Look Airbrushed
<
24
Glamorous Collaborative Makeup Campaigns
Glamorous Collaborative Makeup Campaigns
This New Mac Campaign Was Devised with Taraji P. Henson
<
23
Hypoallergenic Vegan Lip Balms
Hypoallergenic Vegan Lip Balms
The New EOS Crystals are Packed with Five Nourishing Oils
<
22
Expanded Celebrity Skincare Lines
Expanded Celebrity Skincare Lines
Madonna's MDNA Collection Will Soon Be Available in the USA
<
21
Eyebrow Makeup Kits
Eyebrow Makeup Kits
Benefit's 'Foolproof Brow Powder' Packages Boast Dual Shades
<
20
Blurring Millennial Makeup
Blurring Millennial Makeup
Milk Makeup's 'Blur Liquid Matte Foundation' Softens the Look of Pores
<
19
Desert-Inspired Makeup Palettes
Desert-Inspired Makeup Palettes
The Newest Huda Beauty Palette is Dubbed 'Desert Dusk'
<
18
Inclusive Drugstore Makeup
Inclusive Drugstore Makeup
'Maybelline X Shayla' Aims to Make Mainstream Makeup More Inclusive
<
17
Natural Cruelty-Free Cosmetics
Natural Cruelty-Free Cosmetics
This New Burt's Bees Makeup Collection Nourishes the Skin
<
16
Vegan Smudge-Proof Mascaras
Vegan Smudge-Proof Mascaras
Urban Decay's Troublemaker Mascara Lengthens and Adds Volume to Lashes
<
15
Fantasy Series Makeup Brushes
Fantasy Series Makeup Brushes
The New Game of Thrones Makeup Brushes Bring Fantasy to Life
<
14
Male-Targeted Concealers
Male-Targeted Concealers
Menaji's CAMO Makeup Concealer for Men is Simple to Apply
<
13
Male-Centered Cosmetics Counters
Male-Centered Cosmetics Counters
L'Oreal UK Revealed That Male Beauty Counters are in the Future
<
12
Millennial-Inspired Concealers
Millennial-Inspired Concealers
The No Filter Concealer is the First Skin Item from ColourPop
<
11
Athletic Sweatproof Makeup
Athletic Sweatproof Makeup
HIIT Cosmetics is a New Makeup Line for Active Women
<
10
Mermaid-Inspired Makeup Collections
Mermaid-Inspired Makeup Collections
Wet n Wild's Midnight Mermaid Collection is Full of Metallics
<
9
Magical Necklace-Inspired Makeup Brushes
Magical Necklace-Inspired Makeup Brushes
Cookie Dough Deco Launched a Line of Harry Potter Brushes
<
8
Charcoal-Infused Makeup Brushes
Charcoal-Infused Makeup Brushes
This Sephora Collection Makeup Brush Has Antibacterial Features
<
7
Influencer-Branded Cosmetics
Influencer-Branded Cosmetics
Benefit's Beauty Stowaway Set Features Social Media Icons
<
6
Rapper-Influenced Lipstick Launches
Rapper-Influenced Lipstick Launches
The New MAC Nicki Minaj Line Boasts a Range of Stunning Nudes
<
5
Cotton Candy-Inspired Cosmetics
Cotton Candy-Inspired Cosmetics
This Celebratory Kylie Cosmetics Birthday Collection is Feminine
<
4
Pill-Sized Lipstick Sets
Pill-Sized Lipstick Sets
Winky Lux's Mini Lip Pill Kit Offers a Different Color for Every Weekday
<
3
Kaleidoscopic Lip Kits
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
<
2
Blue Glimmer Lipsticks
Blue Glimmer Lipsticks
Kat Von D Beauty's Glimmer Veil Lipstick in 'REVERB' Has Long-lasting Wear
<
1
Backup Battery Makeup Mirrors
Backup Battery Makeup Mirrors
The Pearl Battery Pack Compact Mirrors Have a 3,000mAH Battery
<