Beauty fanatics who are looking to beef up their collections with some more affordable products are likely to find Maybelline's new Master Fairy Highlight appealing, which is available from drugstores for just $10 USD.
As the highlighter features a number of rainbow-inspired hues in one palette, consumers can achieve a range of different looks with it by using the colors individually, or mixing them together. By doing the latter, consumers can get a beautiful prismatic glow, that's subtle enough to be worn everyday.
In addition to being used to add some illumination to one's look, Maybelline's Master Fairy Highlight can be used as a sparkling blush, or as an eye shadow, making it a multi-purpose palette that's great for travel.
Key Themes Behind This Trend
- Multi-purpose Makeup
- The trend for makeup products that can be used for multiple purposes creates an opportunity for brands to create more versatile and convenient products.
- Affordable Rainbow Makeup
- The trend for affordable rainbow-inspired makeup creates an opportunity for drugstore brands to offer more diverse and fun products to their customers.
- Prismatic Glow
- The trend for prismatic glow makeup creates an opportunity for brands to offer shimmering, iridescent, and holographic products that appeal to consumers looking to add some sparkle to their look.
Where This Applies
- Beauty
- The beauty industry can leverage the trend for multi-purpose and affordable rainbow-inspired makeup products to offer more diverse and fun options that appeal to a wider range of consumers.
- Drugstore
- The drugstore industry can capitalize on the trend for affordable rainbow-inspired makeup products by offering their own versions that are accessible to a wider range of customers.
- Travel
- The travel industry can leverage the trend for multi-purpose makeup products to offer travel-friendly options that are versatile, convenient, and take up less space in luggage.
