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Top 45 Interactive Trends in October

From Motion-Tracking Billboards to Digital Dialogue Contests

— October 29, 2016 — Marketing
As a means to get more consumers on board with its product, service or message, companies are thinking up innovative ways to make its name stick -- this being something that stays constant in this collective of October 2016 interactive ideas.

In a partnership with the Miami Ad School, Toronto Public Health launched a competition to design a new condom wrapper between current students and recent grads. With the grand prize being either a paid scholarship or $9,000 in courses, those hoping to further their careers in advertising and design were granted a great opportunity.

In another effort that's included in these October 2016 interactive ideas, newspaper Peru 21 worked with ad agency McCann Lima to transform its front and back pages to function as signs. Used to protest for women's rights and bring more exposure to issues regarding violence against women, the signs were made for the country's first major rally of its kind.
5.5
Score
Popularity
Activity
Freshness
43
Pirate-Themed Seafood Giveaways
Pirate-Themed Seafood Giveaways
This Chain is Rewarding Those Who Talk Like Pirates with Free Fish
<
42
Stadium Restoration Projects
Stadium Restoration Projects
Heineken is Campaigning to Revive Miami Marine Stadium
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41
Condom Design Competitions
Condom Design Competitions
Toronto Public Health is Asking Artists to Make a City-Centered Wrapper
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40
Fast-Forwarding Browser Extensions
Fast-Forwarding Browser Extensions
This Mini Cooper Internet Browser Extension Speeds Up Videos
<
39
Kid-Centric Museum Pop-Ups
Kid-Centric Museum Pop-Ups
The Interactive Exhibits at Mr. Men's 'Mini Museum' are "Child-Sized"
<
38
Style-Conscious Shopping Systems
Style-Conscious Shopping Systems
Google's Shop the Look Uses Fashion Blogs to Streamline Shopping
<
37
Video Game Dialogue Contests
Video Game Dialogue Contests
BioWare's Contest Gives Fans the Chance Voices the New 'Mass Effect'
<
36
Digital Street Art Tours
Digital Street Art Tours
'graffitialley.to' on Instagram Captures All of Toronto's Graffiti Alley
<
35
360-Degree Harbor Videos
360-Degree Harbor Videos
Discovery and Dunkin' Donuts Teamed to To Create This VR Video
<
34
Virtual Pop-Up Shops
Virtual Pop-Up Shops
Quilted Norther's Online Pop-Up Can Be Experienced in VR
<
33
Shoppable Fashion Films
Shoppable Fashion Films
Ted Baker's 'Mission Impeccable' is an Interactive and Shoppable Video
<
32
Coded Voice Contests
Coded Voice Contests
Ted Baker's Newest Campaign Takes Advantage of Google Voice Search
<
31
Alternative Arcade Architecture Websites
Alternative Arcade Architecture Websites
BIG's Interactive Website Lets You Play the Arkanoid Game
<
30
Celebrity Homemaker Events
Celebrity Homemaker Events
Martha Stewart and the Bay are Hosting a Launch for Her Bedding Line
<
29
Geo-Targeted Truck Billboards
Geo-Targeted Truck Billboards
The RoadAd Boards Change Content Depending On Trucks' Location
<
28
Anti-Violence Newspaper Signs
Anti-Violence Newspaper Signs
Peru 21 Designed Its Front and Back Pages to Become a Protest Sign
<
27
Inclusive Retail Campaigns
Inclusive Retail Campaigns
This Violeta by MANGO Initiative Sparks a Dialogue About Fashion
<
26
Carousel-Themed Beauty Exhibits
Carousel-Themed Beauty Exhibits
Refinery29's 'Hairousel' is Styled Like a Merry-Go-Round
<
25
Opinionated Whisky Campaigns
Opinionated Whisky Campaigns
Laphroaig is Projecting 'Big Opinions' from Twitter onto a Distillery
<
24
Costumed Donut Promotions
Costumed Donut Promotions
Krispy Kreme Will Reward Those Who Dress as a Pirate with Free Donuts
<
23
Online Positivity Campaigns
Online Positivity Campaigns
'Fueling Possibilities' Gives Free Gas for Positive Social Media
<
22
Student-Targeted Restaurant Promotions
Student-Targeted Restaurant Promotions
Chipotle is Celebrating Back-to-School with Free Drinks
<
21
Charitable Burger Geofilters
Charitable Burger Geofilters
A&W's Campaign on Snapchat Brings Attention to 'Burgers to Beat MS'
<
20
Musical Candy Packaging
Musical Candy Packaging
Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats
<
19
Interactive Pickling Campaigns
Interactive Pickling Campaigns
Sarson's New Campaign Encourages Consumers to Make Homemade Pickles
<
18
Personalized Hospitality Apps
Personalized Hospitality Apps
Hilton's 'Fun Finder' Feature Gives Activity Recommendations
<
17
Pop-Up Seawater Shops
Pop-Up Seawater Shops
'The Bottle' by RNLI Stocks Salt Water Drinks for Water Safety Awareness
<
16
Commemorative Toy-Building Promotions
Commemorative Toy-Building Promotions
This In-Store Promotion Celebrates National Teddy Bear Day
<
15
O2O Jewelry Campaigns
O2O Jewelry Campaigns
The Fall/Winter Pandora Jewelry Pieces are Being Promoted with Tumblr
<
14
Social Media Guacamole Promotions
Social Media Guacamole Promotions
This Snapchat Campaign Celebrates National Guacamole Day 2016
<
13
Hockey Fan Festivals
Hockey Fan Festivals
The World Cup of Hockey Fan Village Helps Fans Celebrate the Tournament
<
12
Horrific Aquarium Exhibitions
Horrific Aquarium Exhibitions
Tokyo's Sunshine Aquarium will Host a Ghoulish Event for Halloween
<
11
Cocktail-Sharing Chatbots
Cocktail-Sharing Chatbots
Absolut's Facebook Messenger Chatbot Treats Users to a Free Drink
<
10
Lingerie Brand Campus Representatives
Lingerie Brand Campus Representatives
The PINK Campus Reps Promote Victoria's Secret at Colleges
<
9
Motion-Tracking Billboards
Motion-Tracking Billboards
This Ad for the Snowden Movie Puts the Public Under Surveillance
<
8
DIY Dining Pop-Ups
DIY Dining Pop-Ups
'The Dining Club' by IKEA Has Guests Prepare Their Own Meals
<
7
Pop-Up Aquarium Exhibits
Pop-Up Aquarium Exhibits
The 'Tetra Tranquility Tank' is an Installation in the London Underground
<
6
Branded Chocolate Museums
Branded Chocolate Museums
Tokyo's Kit Kat Museum Explores Confections from 1973 to Present
<
5
Perfumed Mirror Mazes
Perfumed Mirror Mazes
This Maze Created by Es Devlin Functions as an Interactive Art Piece
<
4
Eco Automotive Gardens
Eco Automotive Gardens
Refinery29's '29Rooms' Features an Interactive Experience with Ford
<
3
Star-Backed Fashion Campaigns
Star-Backed Fashion Campaigns
The Alexander Wang Fall/Winter Line Was Introduced on Instagram
<
2
VR Taco Promotions
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
<
1
Collegiate Ball Pits
Collegiate Ball Pits
Kijiji Launched a Ball Pit for Adults at Toronto Frosh Week
<