This mirrored maze created by Es Devlin is a sophisticated diversion from the ones seen creating illusions for visitors at circuses and carnivals.
The interactive installation, simply called 'Mirror Maze' was set up in a warehouse in Peckham and is infused with the scent of Chanel perfume. The work "was commissioned by 'The Fifth Sense,' which is a collaboration between Chanel and i-D magazine. The Mirror Maze will only be open for five days and features four different rooms that are linked by oval doorways, with films and mirrors providing a unique sensory experience for those who visit. The installation was designed to create an experience in which adults can sense their surroundings as children do.
With this project, Es Devlin has created an interactive experience in which visitors are able to momentarily ignore what they know about the constructed world that usually surrounds them.
What's Driving This Trend
- Interactive Art Installations
- Creating interactive installations that engage multiple senses, such as sight and smell, to provide a unique sensory experience for visitors.
- Temporary Experiences
- Designing temporary installations that have limited availability, creating a sense of exclusivity and urgency for visitors.
- Adult Sensory Exploration
- Focusing on creating sensory experiences that allow adults to tap into their childlike sense of wonder and exploration.
Who This Affects Most
- Art and Installation Design
- Opportunity for artists and designers to create immersive and interactive installations that challenge traditional art forms and engage multiple senses.
- Event and Experience Planning
- Creating unique and exclusive temporary experiences that attract visitors and provide them with a memorable and immersive sensory experience.
- Luxury and Fragrance
- Utilizing scent as a key element in immersive experiences, such as perfumed mirror mazes, to enhance the overall sensory journey and create a unique brand experience.
