'Mini Fast Forward' is the name of a promotional Internet browser extension that makes it possible for Google Chrome users to speed up videos they see on Facebook, YouTube and Netflix. With the extension downloaded, users are able to press the "S" key in order to skip ahead to the best part of a video.
While the compact Mini Cooper is often first and foremost associated with its small size, this interactive advertisement emphasizes draws parallels to the way that the Mini Cooper S can be accelerated.
The fast-forwarding feature will appeal to many Millennials who are often in a hurry to get to the action or the most interesting part of a video. At the same time, this experience simulates the level of speed that can be associated with the Mini Cooper car, without involving an actual test drive.
Key Themes Behind This Trend
- Video Speed-ups
- Trend towards browser extensions that allow users to speed up videos for more efficient consumption.
- Interactive Advertising
- Trend towards creating interactive, promotional browser extensions as a new form of advertising.
- Brand Experience Simulation
- Trend towards using technology to create simulated brand experiences for consumers.
Where This Applies
- Digital Marketing
- Disruptive innovation opportunity for digital marketers to leverage interactive browser extensions as a new form of advertising.
- Video Streaming
- Disruptive innovation opportunity for video streaming platforms to integrate video speed-up abilities as a standard feature.
- Automotive
- Disruptive innovation opportunity for automotive companies to create browser extensions that simulate test driving experiences for potential customers.
