In order to get young Millennials interested in the Autumn/Winter collection of Pandora jewelry pieces, the brand is focusing its efforts on Tumblr and beyond.
On Tumblr, Pandora is making the most of the Dashboard with a 24-hour promotion, sponsored post and a video to connect with the social network's young audience of fashion-forward creators and curators.
Offline, Pandora is expanding its efforts with an experiential campaign that will be running at the same time as London Fashion Week. Pandora created the 'Retouch, Revitalise, Recharge lounge at the Ham Yard Hotel, which features a station where bloggers and fashionistas can capture everything from cinemagraphs and stereoscopes to GIFs and time-lapse videos. These pieces of content are being shared on Pandora's blog.
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