Bjarke Ingels architecture firm, better known as BIG, has launched an interactive website that allows visitors to play the classic 1980s arcade video game Arkanoid. Created as part of a collaboration with the Ruby Studio, the website allows users to play with a horizontal platform that they can use to bounce a virtual ball around to destroy a number of logos, each of which represents a BIG project, without allowing the ball to hit the ground.
The project icons and logos are set up in such a way that each level becomes significantly more difficult than the previous level, something that is intended to act as something of a metaphor for architecture itself. Ultimately however, this interactive website is a great way to entertain visitors to the website as well as put a light-hearted spin to the world of big-money architecture.
What Makes This Trend Stand Out
- Interactive Architecture Websites
- Utilizing gaming elements in architecture websites to engage users and create a unique interactive experience.
- Gamification in Design
- Incorporating game mechanics and principles into design to enhance user engagement and create a more immersive experience.
- Metaphorical User Experiences
- Creating digital experiences that use metaphors to convey deeper meanings and engage users on a symbolic level.
Sectors Adopting This
- Architecture
- Leveraging interactive websites to showcase architectural projects and engage potential clients in a fun and innovative way.
- Gaming
- Exploring the integration of gaming elements in architecture websites to enhance user experiences and create new opportunities for gamified architecture design.
- Web Development
- Collaborating with architectural firms to develop interactive websites that combine gaming and design elements to engage visitors and showcase projects in an interactive manner.
