The concept of instant photogpraphy was developed in the early 1970s, resulting in a surge of glossy, hand-sized pictures, and these modern polaroid projects show how far this technique has come.
The contemporary fixation with digital cameras and Photoshop largely obscured this retro craze, instead focusing on all the work that goes into images prior to the printing process. Snapshots for marketing launches and magazine editorials are now edited to no end, often releasing deceptive visualizations. These modern Polaroid projects have strayed away from the norm, relaunching the vintage instantaneous theme with new school digital twists.
Fashionable hipster lookbooks and updated nostalgic-inducing cameras have accorded a once again contemporary feel to the Polaroid genre. The finish of the film here is nostalgic, reminiscent of the very same disco era it emerged from. Visionaries in search of this nostalgic quality have opted in favor of these throwback productions, captivating a new class of followers.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
