Patrick Winfield Uses Old-School Photography for a Big Effect

 - Feb 18, 2010   Updated: Jun 20 2011
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I love Polaroids, so even if these weren't brilliant I would probably still love them. But fortunately, these Polaroid composites collages by Patrick Winfield are in fact brilliant.

Using upwards of 40 Polaroids per collage, these collection of images amount to a beautiful display of the great use of Polaroid composites. So get out those old Polaroid cameras, it will be, as I always suspected, totally worth it.

Implications - Consumers have a strong desire to return to the past. This desire stems from fear and uncertainty about the future and a comforting sense of nostalgia that the past represents. By appropriating elements fromt he past, companies can form a deeper connection with this group.