There's no doubt that ever since the creation of digital photography, Polaroids have almost become extinct. However, photographer Ezra Petronio is resurrecting the once popular art form in the Self Service Spring/Summer 2010 editorial.
The shoot features several different models and designers such as Riccardo Tisci, Ciara, Tom Ford, Anna Dello Russo and several others. The featured photos are all hazy and extremely artistic and it's funny how going back to the basics can still create something so expressive. Check out the gallery for more shots from the Self Service Spring/Summer 2010 spread.
What's Driving This Trend
- Resurgence of Polaroid Photography
- The return of Polaroid photography in the digital age creates opportunities to blend nostalgia with modern technology.
- Artistic Expression Through Hazy Photography
- The use of hazy and artistic photography techniques offers new avenues for creative expression.
- Revival of Analog Photography
- The renewed interest in analog photography presents opportunities for innovation in film development and printing technologies.
Who This Affects Most
- Photography
- Photography industry can explore new lines of business by capitalizing on the resurgence of Polaroid photography.
- Fashion
- Fashion industry can incorporate hazy photography techniques to create unique and expressive editorials.
- Printing and Film Development
- Printing and film development industry can develop innovative solutions to cater to the renewed demand for analog photography.
