Neo-Polaroid Lighting

The 'Polaboy' by Creators Jirko Bannas and Oliver Seltmann is a Rebirth

Polaboy is a not only a picture, not just a light, but both… or maybe even eerier, a window into the future. This art frame shows digital images that at night double up as a light. You can submit your own pictures to the company and they will have a specially made picture light or Polaboy sent to you.

For two years product designer and master craftsman Jirko Bannas, creative director and photobook publisher Oliver Seltmann worked intensively on the idea of the light picture. Obviously their main idea came from the unique shape of a vintage polaroid, but what may be most fascinating is that this is not only art, but a functional part of your home that is totally portable.

This is an extremely clever take on revamping vintage styles. Taking a sign of vintage chic, the polaroid, and turning it into something completely new. The implication here is that there is clearly room for other thought to be dead symbols to be reborn in a new light.

Neon-vintage
Revamping vintage styles by incorporating neon lighting, creating a new aesthetic.
Artistic-functionality
Blurring the line between art and functional household items creates new product opportunities.
Custom-lighting
Offering custom lighting options for personal photos creates a unique and personalized experience for consumers.

Sectors Adopting This

Home Decor
Innovative art frames and lighting fixtures can create a new market segment for home decor companies.
Photography
Opportunities exist for companies to expand into the customization of photo lighting, offering a new type of product for photographers.
Event Planning
Custom lighting options for events, such as weddings or corporate events, can create a unique and personalized experience for clients.
SCORE
4.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 80%
Freshness 8%