This vintage fashion shoot for Fashion Gone Rogue offers quite the contrast with this season’s hyper-colored glossy fashion spreads. Photographer Graham Dunn chooses to portray Kelley Ash as a cool Kalifornia Girl using a vintage Polaroid quality that lends the images authenticity and edge.
He celebrates middle-class American culture by shooting Kelley Ash against kitsch backgrounds such as the Hollywood sign and the American flag. Ash dons outfits from ‘Wild at Heart Vintage’ that include stereotypical American iconography. The ensembles include cowboy-inspired accessories and trims mixed with band shirts and corporate logos that are well ingrained in American identity such as a Budweiser bodysuit and a Harley Davidson t-shirt.
Graham Dunn’s work exemplifies how photo shoots don’t need to be glossy and saturated with designer items to inspire.
What's Driving This Trend
- Vintage Fashion Photography
- Disruptive Innovation Opportunity: Explore the use of vintage aesthetics and alternative shooting techniques to create unique and nostalgic fashion photography.
- Authenticity in Fashion Shoots
- Disruptive Innovation Opportunity: Challenge the trend of hyper-colorful and glossy fashion spreads by capturing images that convey authenticity and edge.
- American Cultural References in Fashion
- Disruptive Innovation Opportunity: Incorporate stereotypical American iconography into fashion shoots to celebrate middle-class American culture and challenge traditional fashion norms.
Who This Affects Most
- Fashion Photography
- Disruptive Innovation Opportunity: Explore new techniques and aesthetics to create distinct and unconventional fashion photography that stands out in a saturated market.
- Vintage Clothing
- Disruptive Innovation Opportunity: Capitalize on the demand for vintage fashion by curating unique outfits that blend nostalgic elements with contemporary designs.
- American-inspired Fashion Brands
- Disruptive Innovation Opportunity: Create fashion brands that incorporate American cultural references to tap into the market's desire for authenticity and representation.
