Advancements to immersive technology are apparent in the top March 2015 multimedia ideas. With virtual and augmented reality changing the way consumers participate in experiences like concerts or shopping for a car, platforms are evolving to meet the needs of these kinds of emerging technologies. Evidence of this includes YouTube's partnership with Giroptic to introduce 360-degree video content, as well as the vcemo platform, a site dedicated to plug people into augmented reality experiences.
In industries beyond entertainment and retail, multimedia technology is proving to be a stellar way to engage all of the senses and create an experience that's as efficient as it is memorable. On the home front, all-in-one devices, apps, speakers and TVs are also adapting to reflect the way consumers seek enjoyment at home.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
