The convenience of downloading from platforms like BitTorrent is enticing for many media consumers, however, legality continues to be a hot-button issue—but a pay-what-you-want BitTorrent Bundle concept satisfies all parties involved. With the release of his newest work, David Cross is asking fans to pay what they deem worthy for his directorial debut, HITS. To get at the HD video content and bonus materials, a $1 contribution is required. The money that comes from the pay-what-you-can sales go back to the actors and producers of HITS, which helps to make sure that everybody gets what they feel they are entitled to.
Just as artists shocked the music industry with pay-what-you-want albums, this is a clever solution to appease those who frequently download TV and movie content online.