The new Sonos logo captures the audio business' focus perfectly. Yet it was created as a happy accident. The pulsating illusion that is essentially an interactive visualization of soundwaves had no scientific data to back its creation. Laura Stein, creative director from Bruce Mau Design, says, "It was meant to be a logo in motion, something radiating, something happening." Yet Fast Co Design writes, "But designers on the project noticed a cool side effect during development. When they scrolled up and down, the logo created an animation. You could see a waveform inside the lines."
The explosive Sonos logo has since gone viral. Playing off the theme of an amplified experience, the Sonos logo is one of three new tools that will help rebrand the audio company.