19 Ice Cream Branding Techniques

From Interactive Ice Cream Musicals to Cute Condiment Cartons

— June 8, 2013 — Lifestyle
When it comes to swaying consumers toward one particular brand, the type of imagery and phrasing used can make all the difference in the world, and these creative ice cream branding techniques will definitely have buyers interested in the product.

With the summer season just beginning, backyard barbecues and parties often means a lot of food and desserts, with ice cream being the number one item to have in the hot summer heat. These unique ice cream branding techniques are a great indication of how companies are using their creative talents to attract consumers through out-of-the-ordinary designs and unusual packaging ideas.

From vintage popsicle packaging to overjoyed ice cream containers, these creative branding techniques are making consumers think twice before they choose which brand of ice cream they take home with them.
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Candy-Inspired Cake Packaging
Candy-Inspired Cake Packaging
The PushCake by the Meringue Bake Shop is Delicious & Easy to Eat
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Decadent Doggie Desserts
Decadent Doggie Desserts
The Bear and the Rat Frozen Yogurt is a Savory Treat for Pups
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Succulent Sustainable Packaging
Succulent Sustainable Packaging
Ben & Jerry's Latest Initiative is a Scream
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Inaugural Ice Cream
Inaugural Ice Cream
Ben and Jerry's “Yes, Pecan” Mixes in Barack Obama Branding
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Eco-Friendly Frozen Indulgences
Eco-Friendly Frozen Indulgences
The La Lune Ice Cream is Made Using Milk from a Goat
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Nostalgic Dessert Merchandizing
Nostalgic Dessert Merchandizing
Tesco Mr. Nicecream Packaging Entices the Child in Every Consumer
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Tantalizing Frozen Treats
Tantalizing Frozen Treats
The Chokablok Ice Cream Design by Mayday is Simple & Seriously Tempting
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Marvelous Motif Branding
Marvelous Motif Branding
La Loo's Ice Cream Packaging is Caked in Cutesy Patterns
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Cute Condiment Cartons
Cute Condiment Cartons
Temma Packaging has a Delightfully Delicious Disposition
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Overjoyed Ice Cream Containers
Overjoyed Ice Cream Containers
Laughing Faces on Ice Cream Packaging Confirm Deliciousness
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Technicolor Textile Packaging
Technicolor Textile Packaging
Amy's Ice Cream Branding Flavor-Infuses the Dessert's Personality
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Delectable Text-Wrapped Branding
Delectable Text-Wrapped Branding
Helado i Ice Cream Packaging Appeals to a Variety of Tastes
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Animated Bovine Branding
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
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Marvelous Melting Branding
Marvelous Melting Branding
Nonna Lina Ice Cream Packaging Combines Classic and Contemporary Design
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Wordy Dessert Branding
Wordy Dessert Branding
Honey & Mackie's Packaging is Printed with Colorful Typography
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Vintage Popsicle Packaging
Vintage Popsicle Packaging
Bar Gelato Branding Brings Authenticity and Credibility to Iced Snacks
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Cutout Character Branding
Cutout Character Branding
Donec Ice Cream Packaging is Still Fun After You Finish its Contents
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Understated Dessert Branding
Understated Dessert Branding
Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring
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Earthy Dessert Branding
Earthy Dessert Branding
Willow & Sage Organic Gelato Packaging Expresses its Natural Quality
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