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27 Adorable Pieces of Dog Advertising

From Posh Pups to Personified Dog Ad Campaigns

— January 30, 2013 — Marketing
When you talk about dog advertising, one of the first campaigns that comes to mind is FIDO, but the cell phone company isn’t the only one using canine’s for its own advertising. Here, the audience sees more than a few examples of dogs getting their time to shine.

There’s something intrinsically relatable about seeing dogs in advertising. Being one of the most popular pets, dogs are appealing because so many people are familiar with them and thus, all can get a kick out of seeing them in advertising. Dogs also seem to embody certain elements people enjoy in advertising: they’re cute and genuine.

The Purina commercial uses a dog to break down the formal, stale nature of an office space. The company sends a cute little dog into an office with a tennis ball and hilarity ensues as everyone crowds around to play with the dog.
6.6
Score
Popularity
Activity
Freshness
26
Time Lapse Canine Campaigns
Time Lapse Canine Campaigns
The 'Beneful' Slow Motion Ad Captures Eager Four-Legged Friends
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25
Chilling Chip Adverts
Chilling Chip Adverts
Doritos 'Paranormal Activity' Spoof is in Competition to Crash Superbowl 46
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24
Cinematic Canine Choirs
Cinematic Canine Choirs
Volkswagen Bark Side Commercial is a Howling Rendition of Imperial March
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23
Posh Pup Commercials
Posh Pup Commercials
The Royal Dutch Guide Dog Foundation Asks for Support in Style
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22
Dog-Filled Department Stores
Dog-Filled Department Stores
Bergdorf Goodman Holiday Video Has Canines Indulging in Luxury
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21
Chic Canine Campaigns
Chic Canine Campaigns
The Diesel Spring Summer 2012 Ad is Unexpected
<
20
Pet-Attracting Advertising
Pet-Attracting Advertising
The Nestle Purina Dog Advert Will Get Your Puppy's Attention
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19
Lipstick-Licking Dog Ads
Lipstick-Licking Dog Ads
The Yarrah Bio Campaign Advocates Healthy Habits for Pets
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18
Doggy Dialogue PSAs
Doggy Dialogue PSAs
The Holiday Pup PSA is Adorable
<
17
Adorable Dog-Driving Ads
Adorable Dog-Driving Ads
Subaru 'Dog Tested. Dog Approved.' Campaign Features Your Best Friends
<
16
Doggie Diet Campaigns
Doggie Diet Campaigns
Nestle Puria and Jenny Craig Develop 'Project: Pet Slim Down'
<
15
Napoleon Complexed Puppies
Napoleon Complexed Puppies
The Pedigree 'Small Dog, Big World' Video Shows the Life of Tiny Pups
<
14
Dressed-Up Dog Ads
Dressed-Up Dog Ads
The Eno Antacid Campaign Shows That “You Can’t Fool Your Stomach
<
13
Personified Pup Perfume Ads
Personified Pup Perfume Ads
'Le Chien' is Unusual and Amusing
<
12
Silhouette Pet Ads
Silhouette Pet Ads
The Purina Pawsway Campaign is Animalistic and Minimalist
<
11
Pet-Protecting Men
Pet-Protecting Men
The 'Show Your Soft Side' Campaign is Purr-fect
<
10
Faux Fur Canine Ads
Faux Fur Canine Ads
The VIPAL Environmental Awareness Campaign by 141 Soho Square is Sad
<
9
Canine-Concealing Campaigns
Canine-Concealing Campaigns
The Amigos dos Bichos Ads Reprimand Animal Abandonment
<
8
Dog-Pooping Ads
Dog-Pooping Ads
Kackel Dackel Game Teaches Kids How the Craptastic Digestive System Works
<
7
Perplexed Pet PSAs
Perplexed Pet PSAs
Shelter Pet Project Ads by Draftfcb Adorably Promotes Adoption
<
6
Bathing Hound Branding
Bathing Hound Branding
Dogs & Drops Packaging Presents Loofah-Loving Pooches
<
5
Divinely Happy Pup Ads
Divinely Happy Pup Ads
The Pet Paradise Dog Spa Course Campaign is Enthusiastically Endearing
<
4
Faux Canine Eyewear Lines
Faux Canine Eyewear Lines
The Barker ‘Monocles for Dogs' Set is a Comical Ruse
<
3
Printed Pooch Packaging
Printed Pooch Packaging
Doggie Dazzle Branding Wraps Pup Products with their Fetching Faces
<
2
Canine Custom Campaigns
Canine Custom Campaigns
These Date-a-Dog Ads Invite Aspiring Puppy Owners to Adopt
<
1
Personified Pup Branding
Personified Pup Branding
Vitale Dog Food Packaging Takes Canines Seriously
<