The Royal Dutch Guide Dog Foundation Asks for Support in Style
Chalaine Mantha — February 24, 2011 — Marketing
References: selmore.nl & adsoftheworld
The Royal Dutch Guide Dog Foundation commercial features plenty of posh pooches, but the real message is about helping out those who are in need of a guide dog harness.
If people are willing to spend hundreds of dollars on doggy accessories, the Royal Dutch Guide Dog Foundation hopes that they can spare a few bucks to support a cause. The ad was created by the advertising agency Selmore. See this wicked ad for yourselves in the featured gallery.
If people are willing to spend hundreds of dollars on doggy accessories, the Royal Dutch Guide Dog Foundation hopes that they can spare a few bucks to support a cause. The ad was created by the advertising agency Selmore. See this wicked ad for yourselves in the featured gallery.
Trend Themes
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Luxury Pet Accessories — Disruptive innovation opportunities include creating high-end, designer pet accessories that appeal to affluent pet owners.
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Charitable Marketing — Disruptive innovation opportunities include exploring new ways to promote and gain support for charitable causes through clever and impactful marketing campaigns.
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Social Impact Advertising — Disruptive innovation opportunities include using advertising platforms to raise awareness and funds for important social issues.
Industry Implications
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Pet Accessories — Disruptive innovation opportunities include creating innovative and stylish pet accessories that cater to the growing demand for luxury pet products.
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Advertising — Disruptive innovation opportunities include developing creative and engaging advertisements that resonate with consumers and prompt them to take action.
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Nonprofit Organizations — Disruptive innovation opportunities include utilizing innovative marketing strategies to raise awareness and support for nonprofit organizations.
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