Life can be rough for a small dog and that is why the Pedigree 'Small Dog, Big World' campaign was launched. The video was written, directed and voice-overed by the New York City-based creative filmmaker Matthew Kalish with the help of a little dog named Suzy. The adorably cute video is the perfect campaign for the animal food manufacturing company Pedigree as it specifically markets to small dogs.
The video provides an honest approach to life as a petite pup by using a ridiculous amount of props and a great voice-over to illustrate the brand's point. Kalish makes a great emotional connection with the viewer, demonstrating the sorrows of being in a world that isn't made for you. And, then pulling on our heart strings, the cute canine finds something that finally does.
Remember: good things often do come in small packages.