Ideas
Explore the world's #1 largest database of ideas and innovations, with 465,408 inspiring examples.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,760 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,257 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,760 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 465,408 cutting edge ideas.

Napoleon Complexed Puppies

The Pedigree 'Small Dog, Big World' Video Shows the Life of Tiny Pups

— June 20, 2012 — Lifestyle
Life can be rough for a small dog and that is why the Pedigree 'Small Dog, Big World' campaign was launched. The video was written, directed and voice-overed by the New York City-based creative filmmaker Matthew Kalish with the help of a little dog named Suzy. The adorably cute video is the perfect campaign for the animal food manufacturing company Pedigree as it specifically markets to small dogs.

The video provides an honest approach to life as a petite pup by using a ridiculous amount of props and a great voice-over to illustrate the brand's point. Kalish makes a great emotional connection with the viewer, demonstrating the sorrows of being in a world that isn't made for you. And, then pulling on our heart strings, the cute canine finds something that finally does.

Remember: good things often do come in small packages.
Trend Themes
1. Small Dog Prop Marketing - Using props and voiceovers to specifically market to small dogs can create emotional connections between customer and brand.
2. Honest Animal Bite Campaigns - Honest campaigns, using emotions and relatable content can create a storyline for the brand's point.
3. Nostalgic Pet Therapy Campaigns - Creating relatable nostalgia through campaigns that demonstrate the sorrows of pet therapy can offer an emotional connection between the brand and customers.
Industry Implications
1. Pet Food Manufacturing - Marketing campaigns that illustrate the core messaging through relatable content like nostalgic pet therapy can drive pet food manufacturing market share growth.
2. Pet Toys & Accessory Brands - The use of props in emotional campaigns can drive consumer product interest in pet toy and accessory brands.
3. Pet Therapy Providers - Adopting emotional and nostalgic pet therapy campaigns can offer a more customized experience for pet therapy providers and their patients.
4.2
Score
Popularity
Activity
Freshness