With the over-prevalence of photo manipulation, especially in fashion photography, shutterbugs are again returning to black and white photography to capture the essence of fashion. From 1920's era flappers to bearded motorcycle riding men, an increasing number of editors and photographers are choosing to work with black and white photography to showcase high fashion designs and dramatic model moments.
Implications - Monochromatic spreads appeal in the world of fashion as they create a dramatic feeling within the viewer. Through the evocation of drama, black and white spreads create various tones. Black and white spreads also allow the viewer to envision their own colors, creating a greater connection to the editorial spread.
SCORE
6.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 87%
Freshness 8%
