"East Side Story" is a gritty and grimy editorial that features Bette Frank for the August 2009 edition of Vogue Nippon.
The black and white spread is set in front of graffiti ridden walls, old, gritty doors, and, of course, a cigarette in hand to finish off the entire look.
In front of the unusual setting is supermodel Bette Frank in edgy couture looks, showing off the latest fashions for fall 2009.
Implications - Society is so saturated with print advertisements that it's difficult for consumers to absorb messages from all of them. They take notice of advertisements that feature grungy or seductive graphics since they are memorable.