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Team-Switching Editorials

The Adam Lambert "Details" Magazine Shoot Portrays Him as Straight

— October 21, 2009 — Naughty
In a successful bid to be both provoking and talked about, the new Adam Lambert “Details” Magazine editorial is an extremely racy set of photographs that show the homosexual American Idol alumni in some distinctly heterosexual embraces.

And by some distinctly heterosexual embraces I mean the Adam Lambert “Details” Magazine shoot has the pop singer unnecessarily groping, fondling and making out with the completely nude model.

Implications - In business and marketing, the age-old adage "sex sells" will always play a substantial role in not just the way a product is designed, but also, the way it is presented and marketed to the public. Racy campaigns and photographs not only draw attention to a product, but also take consumers into a fantasy world that they would not otherwise get to live in, which is a very powerful means of persuasion.
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