F***ing Awesome's Anti-Model Photoshoot is Really Awesome

 - Sep 16, 2009
References: fuckingawesome.net & hypebeast
Fashion line F***ing Awesome not only has a stellar name, but also a bevy of t-shirts to back up the claim their moniker makes. Having just launched their 2009 Fall/Winter line, F***ing Awesome’s anti-model photoshoot raises the bar with regards to who you choose to promote your clothes.

With subjects for the anti-model photoshoot range from old men with beards who appear as though they have been around the block once or twice, to a young man who looks as though he could have a weapon concealed under his t-shirt. All of the designs on the shirts are rad, making this a ‘must-have’ fashion line.