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Shattered Glass Editorials

The Alexander McQueen Fall Ad Campaign Features Moody Models

— September 30, 2009 — Fashion
For the Alexander McQueen Fall ad campaign (which will not be published in print, but rather only circulated online) the quirky designer teamed up with visionary and photographer David Burton.

The Alexander McQueen Fall ad campaign features dark and moody models standing in an artfully cracked mirror corner, lending the viewer different views of the garments.

The photographs feature several of McQueen's strongest pieces from his Fall 2010 runway show while the models glare accusingly into the camera.
Trend Themes
1. Online Ad Campaigns - The Alexander McQueen Fall ad campaign being online-only showcases the potential for innovative digital advertising strategies.
2. Artful Photography - The use of artfully cracked mirror corners in the Alexander McQueen Fall ad campaign presents opportunities for unique and visually striking photography techniques.
3. Moody Fashion Models - The focus on dark and moody models in the Alexander McQueen Fall ad campaign suggests a trend towards unconventional and emotive fashion presentations.
Industry Implications
1. Fashion Advertising - The Alexander McQueen Fall ad campaign highlights the potential for creative advertising strategies in the fashion industry.
2. Digital Marketing - The online-only circulation of the Alexander McQueen Fall ad campaign indicates a growing need for digital marketing expertise in the fashion industry.
3. Photography and Imaging - The artful photography techniques used in the Alexander McQueen Fall ad campaign point towards emerging opportunities in the photography and imaging industry.
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