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Jon Kortajarena's Snowy Black and White Shoot for VMAN

 - Aug 28, 2009   Updated: Jun 13 2011
References: vman & thefashionisto
VMAN magazine isn't concerned with the fact that it's August, opting away from summery looks and instead taking model Jon Kortajarena to La Vallée Blanche, Chamonix, France for a chilly snow-filled shoot.

Photographed by Patrik Sehlstedt, the black and white VMAN editorial has Jon Kortajarena in wintry looks. Good thing, it looks cold in France! Take a look at the chilly editorial for VMAN magazine.

Implications - A desire to stand out amongst a sea of similar product campaigns and photoshoots is completely understandable. If many brands are showcasing campaigns related to the current season, consider being a season ahead in your thinking in order to remain cutting-edge in a world that is constantly striving to discover the next biggest things.