Icy Fashion Photoshoots

Clean the Sky - Positive Eco Trends & Breakthroughs

Jon Kortajarena's Snowy Black and White Shoot for VMAN

— August 28, 2009 — Fashion
VMAN magazine isn't concerned with the fact that it's August, opting away from summery looks and instead taking model Jon Kortajarena to La Vallée Blanche, Chamonix, France for a chilly snow-filled shoot.

Photographed by Patrik Sehlstedt, the black and white VMAN editorial has Jon Kortajarena in wintry looks. Good thing, it looks cold in France! Take a look at the chilly editorial for VMAN magazine.

Implications - A desire to stand out amongst a sea of similar product campaigns and photoshoots is completely understandable. If many brands are showcasing campaigns related to the current season, consider being a season ahead in your thinking in order to remain cutting-edge in a world that is constantly striving to discover the next biggest things.

Trend Themes

  1. Season-ahead Campaigns — Opportunity for brands to showcase campaigns that are a season ahead, standing out and remaining cutting-edge.
  2. Unconventional Fashion Photoshoots — Chance for brands to break away from traditional fashion photoshoots and explore unique and unexpected locations and themes.
  3. Black and White Editorials — Trend towards black and white editorials in fashion photography, offering a timeless and elegant aesthetic.

Industry Implications

  1. Fashion — Fashion industry can leverage the trend of season-ahead campaigns to stay ahead of competitors and create buzz.
  2. Photography — Photography industry can embrace unconventional fashion photoshoots to offer clients unique and captivating visuals.
  3. Magazine Publishing — Magazine publishing industry can explore the trend of black and white editorials to create visually stunning and impactful content.
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