There's nothing like the drama that a simple fan adds to a photo shoot; the editorial above by Miguel Reveriego in Numero Hommes proves this point perfectly. Stylist Serge Girardi puts model Viggo Jonasson in skirts and leaves his hair loose and wild; Reveriego is right there to capture all the vamping.
Check out more images of Viggo Jonasson in this editorial shot by Miguel Reveriego in Numero Hommes in the gallery above.
Implications - One of the most effective ways for a company to generate immediate brand attention is by investing in sexually charged marketing. By toeing the line of good taste, the company shows a willingness to buck convention in favor of attitude and imagery. This will draw attention from consumers who take pride in shirking the mainstream.
What's Driving This Trend
- Sexually Charged Marketing
- Companies can generate immediate brand attention by investing in sexually charged marketing, drawing consumers who value unconventional attitude and imagery.
- Dramatic Editorial Photography
- The use of fans and dramatic styling in editorial photography creates a captivating visual narrative, enhancing brand storytelling opportunities.
- Gender-bending Fashion
- The incorporation of skirts and loose, wild hair on male models in fashion editorials challenges traditional gender norms, sparking discussions and pushing boundaries for the fashion industry.
Who This Affects Most
- Fashion Photography
- Fashion photographers can explore the use of dramatic styling and props like fans to create visually impactful and compelling editorials that align with brand storytelling.
- Advertising and Marketing
- Advertisers and marketers have an opportunity to push the boundaries of convention by leveraging sexually charged visuals to generate attention and appeal to consumers seeking a more alternative and edgy brand image.
- Fashion and Apparel
- Fashion and apparel brands can embrace gender-bending fashion by incorporating non-traditional elements into their designs and marketing campaigns, attracting consumers who appreciate breaking traditional gender norms.
