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The Queen Mum Gets the Royal Treatment in Vogue

 - Sep 15, 2009   Updated: Jun 20 2011
References: & style
Few historical figures have been more revered and loved as Her Royal Highness, the Queen Mum.

Gracious, elegant and affable, William Shawcross's biography The Queen Mother: The Official Biography is featured in this month's Vogue along with a spread featuring photographs of the royal family throughout the years.

Pictures included wedding photos of Prince Charles with his deceased ex-wife Princess Diana and royal portraits of the Queen Mum.

Implications - Consumers are eager to identify with figures that embody perfection. These iconic figures serve as vehicles that consumers use to transport themselves to to a place far removed from the quotidian. By leveraging a figure that represent perfection, companies can forge a deeper connection with consumers.