Few historical figures have been more revered and loved as Her Royal Highness, the Queen Mum.
Gracious, elegant and affable, William Shawcross's biography The Queen Mother: The Official Biography is featured in this month's Vogue along with a spread featuring photographs of the royal family throughout the years.
Pictures included wedding photos of Prince Charles with his deceased ex-wife Princess Diana and royal portraits of the Queen Mum.
Implications - Consumers are eager to identify with figures that embody perfection. These iconic figures serve as vehicles that consumers use to transport themselves to to a place far removed from the quotidian. By leveraging a figure that represent perfection, companies can forge a deeper connection with consumers.