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From Mobile Nail Salons to Kind Skincare Pop-Ups

 - Jul 9, 2015
Immersive beauty pop-ups provide consumers with a meaningful opportunity to test out a product line first-hand, while building a relationship with the brand behind it. Especially true of millennial consumers, many individuals even partially linked in to the world of beauty blogs can feel a bit overwhelmed when it comes to figuring out what buzzworthy department store brand is worth shelling out for.

From mobile shops that can be booked for events or parties to temporary retail outposts in order to launch a new product, there are various applications for brands at any stage of development to draw inspiration from these innovations.

Additionally, as the male cosmetics industry tries to catch up with the over-saturated women's side of things, unique barbershop-inspired beauty pop-up concepts offer male consumers a chance to try out products that could lead to a new morning regime.