Louis Vuitton has a new line of luxury fragrances and will open five different pop-up stores in order to promote the collection.
The pop-up stores are being placed in popular department stores in various locations and will promote and sell the delicate perfumes in a way that is aligned with the elegance and sophistication of the Louis Vuitton brand. The collection offers seven different scents that include notes of rose, jasmine, leather, sandalwood and much more. The variety in the scents ensures that each individual will be able to find a fragrance to suit their different needs.
These sophisticated luxury fragrances are being advertised in a way that combines the classic nature of the Louis Vuitton brand with the modern consumer and their sensibilities.