In collaboration with brand experience and creative agencies Hot Pickle and Antidote, global dermatological company Leo Pharma is launching an all-new photographic pop-up by the name of 'NY:SKIN.'
NY:SKIN is aiming to capture the faces of New York inhabitants, as lensed by famous fashion photographer Rankin. He says: "Celebrating the idea of ‘real beauty’ has always been at the heart of what I do, so being able to explore this powerful concept further with skin health leaders Leo Pharma is a natural extension of my passion."
The skin-focused photography pop-up is being launched in New York City to coincide with Healthy Skin Awareness Month. Photographs, including flaws and all, that are captured as part of this pop-up will be displayed at a pop-up gallery, as well as online through a project microsite.
Key Themes Behind This Trend
- Real Beauty Photography
- The trend of capturing authentic and unedited beauty through photography can be applied in the personal care and cosmetics industry.
- Pop-up Showrooms
- Developing pop-up showrooms and galleries can disrupt the traditional art display and retail industry.
- Branded Experiences
- Creating branded experiences that integrate art and culture can differentiate a company in the pharmaceutical industry.
Where This Applies
- Personal Care and Cosmetics
- Incorporating unedited and authentic beauty in product campaigns can differentiate a company in the personal care industry.
- Art Display and Retail
- Developing pop-up showrooms and galleries can disrupt the traditional art display and retail industry.
- Pharmaceutical
- Creating branded experiences that integrate art and culture can differentiate a company in the pharmaceutical industry.
