The institution of marriage has been around for centuries. Many of the classic traditions are routed in religion and tradition. While several people still follow these, many people are making their own nuptial modifications to reflect their lifestyles and personalities.
The following cluster examines some of the quirky innovations on getting married that have recently emerged, from trinkets to ceremony overhauls.
Implications - Brides and grooms are looking to find unique ways to have their wedding stand out from the cookie-cutter tradition. Ideas such as masquerade ball weddings and mile-long dresses are a way for a couple to express their individuality while ensuring their wedding is talked about amongst family and friends for months.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 96%
Activity 78%
Freshness 8%
