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The Sugar Coated Truth about Modern Wedding Cakes

 - Apr 21, 2009   Updated: Jun 15 2011
References: weddingdesigner
We covered arguing couple “toppings”, but these modern and life-imitating wedding cake toppers really made me smile. They are defiantly the imitation of new millennium couples. They feature examples like woman getting stronger, or communicating more through a cell phone than in real life, but the best part is that we are willing to laugh at ourselves. .

Let's remember, the couple that laughs together, stays together!

Implications - Consumers find depictions of reality that are not idealized humorous. This stems from an abundance of marketing campaigns creating idealized versions that are intuitively inaccurate. Companies can mix their ads by introducing an element of comedic reality to win over customers with a chuckle.