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Mid-Air Marriages

EasyJet Proposes Idea of In-Flight Wedding Ceremonies

— May 9, 2009 — Lifestyle
Budget airline EasyJet has recently announced its intention of holding mid-air marriages.

Although there is speculation that this announcement is just to get in the limelight, in-flight wedding ceremonies actually sound like a good idea! The plan is to have pilots officiate during mid-air marriages, which lets couples go directly to their honeymoon destination right after their wedding ceremony. 

Who knew that the saying “on cloud nine” could sound so literal?

Implications - As modern lifestyles continue to become more hectic, many people are finding it much more difficult to find time for leisure. As such, many consumers must now squeeze in activities into whatever time they may have. Corporations looking to cater to this demographic may produce items which specifically reduce the time required to accomplish tasks.
Trend Themes
1. In-flight Weddings - Opportunity for airlines to offer wedding packages to couples looking for unique and convenient wedding experiences.
2. Budget Airline Services - Opportunity for budget airlines to differentiate themselves by offering unique services like mid-air marriages.
3. Destination Weddings - Opportunity for wedding planners to market destination wedding packages that combine the wedding ceremony and honeymoon in one trip.
Industry Implications
1. Airlines - Airlines can offer in-flight wedding packages to couples looking for a unique and convenient wedding experience.
2. Wedding Planning - Wedding planners can create and market destination wedding packages that include mid-air weddings to attract adventurous couples looking for unique experiences.
3. Tourism - Tourism industry can promote destinations that offer convenient and unique wedding experiences like mid-air weddings to attract more visitors.
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