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Gay Wedding Trumps Bigfoot and Olympic Gold

Ellen and Portia Are Buzzing

— August 19, 2008 — Pop Culture
Big Foot and the Olympics might be in the headlines, but it was Portia de Rossi and Ellen DeGeneres’s wedding story that graced the coveted cover of People magazine this week. I can’t imagine the staff at People are all that happy with the timing of the wedding, as national hero Phelps scooped up yet another gold on the very same weekend.

The amount of viewers watching Phelps swim for his eighth gold was over 66 million people, and the words Bigfoot and Big Foot exceeded all other search terms last week, but People magazine had already committed to the de Rossi/DeGeneres coverage.

Gay might be as great as gold: only the numbers will tell.

And seriously, when will this Bigfoot fascination die off?
Trend Themes
1. Celebrity Weddings - Disruptive innovation opportunity: Develop wedding planning services or products specifically tailored to the LGBTQ+ community.
2. Sports Events - Disruptive innovation opportunity: Create innovative technologies or platforms to enhance the viewing experience of sports events, capitalizing on the high viewership numbers.
3. Pop Culture Phenomena - Disruptive innovation opportunity: Build engaging content or products related to trending topics like Bigfoot, offering fresh perspectives or experiences.
Industry Implications
1. Media and Entertainment - Disruptive innovation opportunity: Develop inclusive content and platforms that cater to diverse audiences and reflect the changing social landscape.
2. Wedding Industry - Disruptive innovation opportunity: Design wedding services or products that go beyond traditional conventions and cater to the needs and preferences of same-sex couples.
3. Sports Technology - Disruptive innovation opportunity: Create cutting-edge technologies or apps that enhance the sports viewing experience, offering interactive features and personalized content.
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