Sony has not been as strong in the electronics department as it once was with RIM and Apple beginning to dominate the multimedia market but with a few very promising new product launches on the way including the Vivaz touchscreen phone, the electronics juggernaut is poised to take the crown again.
So to celebrate the longevity of the brand I present 54 Sony Selections.
Implications - The featured selection of Sony products includes wicked Walkman redesigns, mega multimedia mobiles, PlayStation phones and origami computers. Sony is definitely a technological powerhouse and will certainly be around for many years to come. What they plan to come out with next is sure to be nothing short of amazing.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 59%
Activity 10%
Freshness 8%
