Sony Brings Champagne To PSP

 - Jan 17, 2007   Updated: Apr 20 2011
References: blog.directoryofhotels
Champagne Anyone? Unfortunately, this Champagne is only offered in Japan. Sony announces new colors for the portable gaming device to include champagne gold, white, silver, pink and blue. We want it too!! Available February 22, 2007 for 20,790 Yen

Implications - The release of a product that has been highly anticipated is highly marketable to an early adopter. However, different targets are attracted to the idea of the product are more likely dismissive of it if it does not offer a level of selectivity. They desire to be able to make a minor choice in the product. Through re-releasing products in different colors, companies manage to appeal to this unique target.