The Sony PlayStation is to video games what Jay-Z is to rap. Definitely not the first, ripped off some predecessors, but all in all took the game to a new level. From skinny gaming to video gamer furniture, check out all of the PlayStation selections which will have you reaching for the sticks.
P.S. If you don't know what 'sticks' are then you are not a gamer.
Implications - In the last few years, the video game industry has rocketed to becoming one of the entertainment world's most lucrative sectors. One of the best ways a company can capitalize on this movement is by sponsoring a game or associating itself with any video game console or characters from its games. The brand attaches its name to an oft-used product by consumers, providing it with sustained brand awareness.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
