In another effort to make the PS3 platform more attractive and gain ground against the competition Sony is introducing PlayTV. PlayTV has a dual digital tuner and provides an onscreen program guide and DVR controls. The service will initially only be available in the UK, France, Italy, Germany and Spain.
Implications - Companies that don't settle for second best, but instead continually strive to rise above their competition, are the ones that ultimately win the respect and the business of their target consumers. By continually finding ways to make their product more useful and more appealing to people, a business like Sony can maintain dominance even in even the most competitive of markets.