Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

PS3 Display Hides XBox Underneath

 - Mar 2, 2007   Updated: Apr 21 2011
References: xbox360fanboy & blog.wired
Retailers in Australia, anticipating the launch of the PlayStation 3 and hoping to acquire pre-orders, resorted to very devious marketing maneuvers to hide the fact that no PS3 systems were presently in-store.

Masked behind accompanying cardboard cutouts of PS3 displays were Xbox 360 systems running games that were displayed on nearby monitors.

Implications - When items such as new technologies are released in stores, many retailers are bombarded by consumers who can't wait to get their hands on hot new items. Some people even camp outside of the store before it opens in the morning. Creating an air of anticipation is important if stores want to sell out of the incoming products. Excited consumers tend to make for very happy customers.