It's a PlayStation. It's a Phone. It's a concept. Deep in the bowels of Sony, some engineers are creating gizmos so we can play games and make phone calls and take pictures and listen to MP3 all on one device. Here's the photographic "evidence" that someday this Sony Erickson PSP PlayStation, Portable, Phone, will be in your hands.
Implications - Tech companies are increasingly expanding out of their core market and into other areas of the gadget arena. This concept phone for PlayStation indicates the video game console's intent to move into the mobile phone niche. By creating diffusion product lines at lower price points, companies can reach more potential consumers.