This is a new ad campaign from advertising agency Euro RSCG, Buenos Aires, Argentina for Sony PSP portable. I don't quite understand the concept behind the pills. Are they supposed to help us visualize how small and "portable" the product is? In any event, each poster comes with its own slogan: "Adrenaline in Small Doses","Accuracy in Small Doses" and "Heroism in Small Doses". Cheers.
Implications - In an often chaotic culture, a heavy focus is placed on time management and product utility. With demanding lives, many consumers can relate to seeking out products that offer an escape from the burdens of sporadic everyday tasks. Products or services that account for portability, time management and convenience are becoming increasingly favorable. The mantra that bigger is better has proven to fall short within a progressively digital age.