Sony has released a pink PSP to match the pink PS2. The aim is to broaden the appeal of Sony's otherwise masculine looking device. "Girls too enjoy playing video games and hence all the brands are now cashing on to their favorite color to promote these game-gizmos. No marks to you for guessing the color right." - Gizmodiva
Implications - The idea is an attempt to eliminate the stereotype that only guys like video games. Sony's reason for creating a pink PS3 is to show that girls love gaming just as much as the boys do. It's a little stereotypical to use pink, but it's a clever way to show that the company promotes gaming to both sexes.
More Stats +/-
Luxurious Vibrant Padded Coats
Disjointed VR Experiences
Coral Reef-Saving Robots
Cashierless Convenience Stores
Animalistic Location-Tracking Reminders
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
PSP and PS2 Target Girls
- By: Eva RubenovAug 23, 2006 Updated: May 4 2011