Sony has released a pink PSP to match the pink PS2. The aim is to broaden the appeal of Sony's otherwise masculine looking device. "Girls too enjoy playing video games and hence all the brands are now cashing on to their favorite color to promote these game-gizmos. No marks to you for guessing the color right." - Gizmodiva
Implications - The idea is an attempt to eliminate the stereotype that only guys like video games. Sony's reason for creating a pink PS3 is to show that girls love gaming just as much as the boys do. It's a little stereotypical to use pink, but it's a clever way to show that the company promotes gaming to both sexes.