Whoever said technology was for the boys was so, so wrong. Over the past few years, we’ve seen more and more females taking a huge chunk out of the technology pie and a corresponding number of phones, iPods, speakers, and computers made specifically with girls in mind. Girlie gadgets have been on marketers’ minds for awhile, as they attempt to appeal to the female population through pink casings, cuter designs and, quite honestly, more diamonds (they are a girl’s best friend!). If you’re not convinced, just take a look at this cluster of girlie gadgets!
SCORE
5.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 91%
Activity 64%
Freshness 8%
