Chloe went a notch higher with technology by becoming the first fashion house to release a tailored version of its website for the iPhone.
Chloe clients can now check out the fashion brand's latest collections using their iPhone. It also has a "touch to call" function to contact a Chloe boutique everytime they're itching to buy its must-haves.
Implications - Technology is a very cutting-edge, sleek industry, making it the perfect partner for the fashion industry. The rise of handheld devices and gadgets has created a demand for more aesthetically pleasing pieces, signifying the first marriage of fashion and technology. The next move in this partnership involves innovations such as this Chloe app.
More Stats +/-
Top 100 Cosmetics Trends in August
Luxe Hiking Boot-Inspired Footwear
submissive modern architectural arrangements
Story-Inspired Interactive Campaigns
Charitable Gluten-Free Cookies
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.